The All-New

2023 Prius

at Toyota of Surprise

What to Know About the 2023 Toyota Prius

The Toyota Prius is the vehicle many drivers associate with hybrid models, and for good reason. With a comfortable interior, a fuel-efficient powertrain, and plenty of tech, this vehicle is an affordable option for many. And one that any customer would be lucky to own.

What's New For 2023?

The 2023 model year marks the fifth generation of the Toyota Prius. And this year, Toyota has thoroughly updated every inch of this vehicle. The Prius now uses the next evolution of Toyota's TNGA-C platform. This means the Prius has a wider stance, a lower driving position, and better fuel economy. A new 194-hp hybrid powertrain with available all-wheel drive has been added. It's said the new engine can reach 0 - 60 mph faster than previous generations.


The 194-hp hybrid setup is the only powertrain for the 2023 Toyota Prius. This 2.0-liter hybrid inline-four gasoline engine is attached to a continuously variable automatic transmission, and front-wheel drive is standard. All-wheel drive is also available; with it, the Prius can reach 196 horsepower.


The new fifth-generation Prius exterior has a bold design, but the interior is more conservative, with a more traditional cabin. Technology abounds throughout the new Prius, and a new eight-inch infotainment screen comes standard on LE and XLE trims. Standard on the Limited and optional for the XLE is a larger 12.3-inch touchscreen. The screens come standard with Apple CarPlay and Android Auto capability and available Wi-Fi. And voice commands can be used to control the console.


The Prius comes standard with driver-assistance technology that's typically optional in competitor models. Automated emergency braking with pedestrian detection, automatic high-beam, and lane-departure warning with lane-keeping assist are all standard. While higher trims feature a head-up display, adaptive headlights, and an automated parallel parking system.

Shop at Toyota of Surprise

The 2023 Toyota Prius is a great vehicle for anyone looking for a hybrid model. And if you'd like to get behind the wheel of this vehicle, test drives are always available. Though if you'd like to buy this model, our finance application can be completed online for your convenience.

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  1. Toyota of Surprise

    13543 North Autoshow Avenue
    Surprise, AZ 85388

    • Sales: 623-469-6027
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